D&AD New Blood Brief X GiffGaff
In response to the D&AD New Bloods GiffGaff Brief - Introducing Techtalk. There are an estimated 40 million unused technology items within the UK. This campaign will encourage the public to donate their old technology through a local dropbox. The public is given a choice of charities where their old technology will be donated. They will also have the ability to track the progress and the location of their donation afterwards. The visual style of this campaign is inspired by 80s/90s iconography. GiffGaff's values are all about being simple, and many people refer to this era as a 'simple time'. It brings a level of nostalgia and recognition it, which often strikes a connection with the viewer. Techtalk creates a positive change within the local community by giving technology back to those who need it.