Xtra Life - Campaign

XTRA LIFE is a campaign aiming to tackle the gradual decline of young men donating blood over the last 5 years. The campaign aims to create an overall awareness of blood donation in a way that will appeal to its audience and create a high level of interest. This campaign has a focus on young men aged between 18-25. This is an age group that is often not targeted and yet is the most valuable when it comes to blood donation. There is currently a disproportionate ratio of male to female donors; for every 100 women that donate, only 70 men do the same. Whilst they are most valuable, they are also the most under-represented statistically, leading to fears for future blood supplies.

Social Media Promotion
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XBOX Collaboration
Playstation Collaboration
Website Link - Providing quick infographics about blood donation
Collaboration with Game Store - Featuring window stickers and interactive screens
Pin Badges to be given to the public in order to create a nationwide symbol
Leaflet handed out to the public alongside the badges to further inform and educate 
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